Mission

We are neighbors responding to the proposal for a 589 unit development, including a 19 story residential tower, on the historic site of the California College of the Arts. Upper Broadway Advocates is a group of neighbors who are responding to that proposal. Our mission is to – 

  • Promote neighborhood evolution that is a model of beauty, sustainability, 
    affordability and density
  • Aspire to reflect the diversity of Oakland and the character of Rockridge
  • Pursue a substantial increase in affordable housing
  • Focus initially on redevelopment of CCA Campus and surroundings
  • Continue the artistic heritage of the site and trees

Oakland needs more affordable housing – including mid- to high-rise structures. Oakland is growing, but we need smart growth. Therefore, we do not want a 19-story sore thumb and a development with only 35 “affordable” units and 554 units at top market rate.